Metro is a Singapore and Indonesian department store department that sells cosmetics, clothing and fashion accessories. Founded by Ong Tjoe Kim in 1953, Metro currently has 13 outlets located in Singapore and Indonesia.
Video Metro (department store)
Histori
Metro Ong Tjoe Kim's founder came from Fujian, China, migrated to Indonesia when he was a teenager. He joins the department store of Dezon Stores and goes on to the managerial position. In 1952, Ong decided to explore itself and finally opened the first Metro store in 1953 in Surabaya, Indonesia. Ong chose his name, Metro, after his love for a movie made by a movie studio, Metro-Goldwyn-Mayer. Metro opened its first Singapore-based outlet in 1957, in what is now Singapore's Treasury Building, after Ong migrated from Indonesia to Singapore, showcasing its business to wealthy Indonesian and Singaporean housewives.
A department store opened in Hong Kong in 1960. The first Metro branch under the name Metrotex opened at Liat Towers on Orchard Road in 1965, becoming one of Singapore's first department stores to transport imported designer goods. This branch was renamed Metro Orchard when it moved to Holiday Inn Shopping Complex at Scotts Road in 1973. Metro continued to expand and set up more branches including Metro Supreme in 1971, Metro Golden Mile in 1974, Metro Grand at Lucky Plaza in 1978 and Metro Scotts and Far East Metro in 1983. In addition to carrying overseas labels, Metro sought to develop Singapore's private label in fashion merchandise.
In January 2012, Metro Department Store was brought back to Surabaya, Indonesia, where it opened at Ciputra World Surabaya, after 60 years of establishment.
Maps Metro (department store)
Metro Holdings
Metro Pte Ltd was publicly listed on the Singapore Stock Exchange in 1973 as Metro Holdings Limited.
As the company began to expand, Metro Holdings began to look towards diversifying its interests and expanding beyond retail. In 1977, the company acquired Orchard Square Development Corporation Private Limited, a joint developer for Ngee Ann City and established Metrobilt Pte Ltd, expanding its business into construction and development. In the same year, the company opened Futaba Bakery at the Golden Mile Metro supermarket in a joint venture with Futaba Bakery Co Ltd, Japan. The Company continues to diversify its business by purchasing to Datalogue (S) Pte Ltd, a company engaged in computer software. Metro Holdings also ventured into the credit lease business when it purchased Trans-Pacific Credit Pte Ltd in 1982. Metro Holdings also established the luxury retail chain of The Hour Glass in 1979. The company also started a subsidiary, Transmarco in 1978 as a distribution marketing company for luxury brands.
The main business of Metro Group today focuses primarily on property investment in China, Japan and the UK as well as retail properties in China and Indonesia.
Private Metro Limited
Metro Private Limited as a retail branch of Metro Holdings Limited also goes into specialty retail and ventures into many retail formats. Metro Pte Ltd started a joint venture with Toys 'R' Us Inc. in 1984 and opened the first Toys 'R' Us Metro outlet in Marine Parade. The business was discontinued in 1993 when Metro Holdings sold its shares back to parent company Toys 'R' Us Inc. In 1993, Metro (Pte) Ltd partnered with Kmart USA to open 3 Kmart Metro stores in Marina Square, United Square and Century Square. The business was dissolved in 1996. Metro is also a local franchise holder for England's fashion and street access network Monsoon and Accessorize.
In the 1990s, Metro re-entered the suburbs following the trends and construction of Singapore's public housing to open Metro Tampines in 1996, Metro Woodlands in 1998, Metro Sengkang in 2002 and Metro City Square in 2009. It currently has two stores in Orchard Road and three suburban stores, with the closure of Metro outlets in Tampines in 2007. Metro Paragon is a flagship store in Paragon mall and Metro Centrepoint, opened in November 2014 at The Centrepoint mall. Metro closed one in Sengkang in 2015 and City Square in 2015. Now what's left is Woodlands, Paragon and Centrepoint.
logo design
The Metro Logo was created in 1957, with simple typography that includes Chinese calligraphy, which has a pronunciation similar to Metro. The inspiration for the first logo comes from the ancient Chinese seal. The logo changed in 1982, when it was redesigned by Landor Associates Ltd. The new logo, reflecting the influence of 'East Meets West' incorporates M calligraphy, special handwriting with Metro letters in English, and Chinese Metro calligraphy words.
Metro milestone
Metro Indonesia
Department stores with more than 1,000,000 square feet (93,000 m 2 ) of combined retail space offer merchandise from international labels to well-known local brands. It opened its first branch at Pondok Indah Mall in 1990, followed by Plaza Senayan in 1996. Metro expanded in 2001-2002 when they opened two new branches in Bandung Supermal (now Trans Studio Mall) & amp; Mall Taman Anggrek respectively. From 2010 to 2012, Metro opened 4 new branches each: Trans Studio Mall in Makassar in 2010, Ciputra World in Surabaya in 2011, Gandaria City in Jakarta in 2012, and Solo's The Park Mall in 2013. In the year 2017, Metro will eventually develop after 4 years, opening a new branch in Puri Indah Mall.
Metro Pacific Place, opened in 2008, closed in 2017. Used to be referred to as M Pacific Place in 2008 before being changed to Metro in 2009, this location will be relocated to Puri Indah Mall branch in 2017, based on sources in within.
CEO and President of Christine Barki chain has been featured in 100 Next-Era CEOs in Asia 2011 by Japan Times .
CT Corp has a franchise with Metro Singapore, with CT holding the largest shareholder.
References
Source of the article : Wikipedia
0 Comments