The Superstar is a low-top shoe manufactured by Adidas athletic goods company since 1969. The shoe was originally released as a low version of Pro Model basketball. Dubbed "clamtoe", "shelltoe", "shell shoes", and "shell tops" "sea shells" (along with Adicolours) the iconic design is known as one of the main influences in shoe culture.
Video Adidas Superstar
History
When the shoe was introduced, it was the first low-top basketball shoe featuring all the top leather and famous rubber shell now. With a single foot and non-marking rubber protection, the shoe attracted the attention of some of the best players from the NCAA and the NBA, especially Kareem Abdul-Jabbar. In the first few years of its introduction, Superstar is subject to more than 75% of all NBA players; evidence of its revolutionary technology that still exists today. Over the next few years, it will progress from court to streets and, consequently, further into public consciousness.
In 1983, from Hollis, Queens, came Run-D.M.C., A rap group that refused to meet pop standards by deciding that they would dress on stage by the way they dressed in the streets. The trio is best known for wearing a strapless Superstars and pushing the shoe out of the tongue. "Adidas himself just found out about this love story when the band picked up 3-Stripes boots during a concert in front of 40,000 fans - one of the concert goers was an adidas employee" The Superstar received many promotions from the rap group as they toured the US increase sales of Superstar shoes. In response to an anti-sneaker rap song by Jerrald Deas called "Felon Sneakers", the three released their own song called "My Adidas" in 1986. The song paid homage to Superstar shoes, and attempted to reverse the stereotype of 'b-boy '. Years later, Adidas finally signed an ad deal with the group. Agreement made between Run-D.M.C. and Adidas is the first support agreement between hip-hop artist and big company, and Run-D.M.C. The line of approved clothes from Adidas was later released.
Superstar shoes have become part of the popular teen fashion culture and are now worn regularly as casual footwear, not for sport. The Superstars, like Converse Chuck Taylor All-Stars, easily make the transition from basketball courtesy to the streets as it is triggered by hip-hop fans. In the early 1980s, 'b-boys' wore shoes with extra thick straps called "fat straps", usually matching the shoelaces with three-line shades on their shoes.
The Superstars (now officially known as "Superstar II" as a current form of production are different from the original) are now sold in Adidas Originals stores, with new colors and designs as fashion shoes with themes such as the NBA team and the United States. cities.
Maps Adidas Superstar
35th Birthday Series
In 2005, Adidas celebrated the 35th anniversary of Superstar by collaborating with icons from the world of music, fashion and art to create a collection of 35th Anniversary of Adidas.
The collection includes 35 different models from 5 different series.
References
Source of the article : Wikipedia
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